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吹拉弹唱高效培育消费者市场策略(Chuiladanchang Efficient Cultivation of consumer marketing strategy)
吹拉弹唱高效培育消费者市场策略(Chuiladanchang Efficient Cultivation of consumer marketing strategy)
With the liquor market competition homogenization, many liquor enterprises in different marketing effort, seek innovation blue ocean mining, helpless people is always difficult to get rid of the predicament of marketing people depressed, enterprises face the competition of the Red Sea area is bewilder.
The competition is brutal, but the liquor companies have to face the competition and competitors, otherwise the enterprise and brand will be sealed in consumer memory in a short time on the market, why many liquor brands go out short-lived fate, I think the reason is that large companies do not have the new breakthrough of thinking in strategic competition. The liquor market profit from two aspects: the research of competitors, pay attention to consumer demand. One side is the sea, while the flame, in the liquor marketing thinking, the two crucial.
Marketing thinking in the habit of watching the competition, pay attention to the opponent, used to dig the road of war suddenly fell a study on consumers in fact, cultivate the consumer market to avoid competition, direct marketing BlueOcean the shortcut to high office.
The idea of a change, the sunshine, consumer research, to seize the consumer mental resources, cultivate the consumer market become many liquor companies face the problem, as the liquor business, and how to effectively cultivate the consumer market, with the actual operation of some enterprises, talk about a few ideas for enterprise reference.
The wine, positioning the minds of consumers
The so-called positioning, is the enterprise to provide consumers with feelings of life and value of what kind of feelings. Quanxing 520 can in the country a large number of liquor brand positioning for the wedding special wine, and in less than two years on the wedding cake done fast, the author analyzes mainly the brand positioning of liquor is more attention in the minds of consumers .
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