可口可乐乳业布局（Coca-Cola dairy layout）.docVIP

可口可乐乳业布局（Coca-Cola dairy layout） The beverage giant Coca Cola Co in October have a new action, fully into the milk beverage market of China. Now, in the supermarkets Chinese first-tier cities, Coca-Colas new maid fruit milk and was placed in the Chinese milk boss Wahaha nutrition express. About packing, similar content, a similar price, it seems in fact, a market in smooth water, battle has begun. The looming dairy business opportunities Look at the milk beverage market, Chinese 2005, Wahaha launched the first milk beverage products of their own: juice + milk and nutrition express, xiaoyangren, Wangwang, coconut brand products immediately follow up, even the Mengniu and Yili dairy giants such as no idle, Mengnius real fruit and fruit Lixiang Yili soon sold milk beverage market is a spring. At that time, Coca-Cola is focused on developing its own tea drinks and juice drinks, also have no leisure for milk beverage market to the dispute. After 4 years, when the milk beverage market has been basically completed Chinese segmentation, the market was taken Wahaha 70%, the giants suddenly high-profile appearance in Shanghai launched its first milk beverage, attracted industry speculation. The giant is just wake up, or find out what unknown opportunity. More people want to know whether Coca-Colas action is the purpose? In the source fruit milk excellent news conference, Dai Jiashun, President of Coca-Cola Greater China, said: the beauty fruit milk and is located in Shanghai by the global R D center independent research and development, especially for China consumers tailored to the needs of a milk drink. In the words of Chinese for consumers, has attracted media attention. Coca-Cola senior marketing director Jia Jingrong said: meizhiyuan fruit and milk is established in the company to launch on the market research Chinese do. This comprehensive two Coca-Cola executives talk, we found that the giant Coca-Cola is actually found the milk beverage market Chinese opportunities,