品牌驱动型企业企划部们的职责（The responsibility of brand driven enterprise planning department）.docVIP

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品牌驱动型企业企划部们的职责（The responsibility of brand driven enterprise planning department）.doc

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品牌驱动型企业企划部们的职责（The responsibility of brand driven enterprise planning department）

品牌驱动型企业企划部们的职责（The responsibility of brand driven enterprise planning department） Brand driven enterprises are planning department responsibilities In October, the Strait Metropolis Daily should be invited, aiming at the existing problems of the enterprise planning work of Fujian, talk about a few views. Thank you for your patience, the author wrote this article. There is a sporting goods company in Fujian Shishi, when 02 years of advertising in NBA Time magazine, the past 3 years, the planning department manager of the company until now is the fourth term. But if we think about 4 years, nearly 30 million of the advertising investment, what the brand represents, is a sports brand? Please is the spokesman of the entertainment star; leisure brand? But its brand slogan is to create the first brand Chinese movement; is the sports and leisure brands? But there are two different consumer groups. From the enterprise, the establishment of the Ministry of planning is very necessary for an enterprise. At present, some domestic enterprises to establish a planning department but did not receive the desired effect, this situation is very common. Several main reasons for this situation are: A location is not accurate. From the organization, the planning department in the enterprise status, role ambiguity; Two, the function is not perfect. What are the scope of the planning department responsibilities, boss Xinlimeidi, the planning department did not end; Three, personnel quality is not qualified. The planning requirements of the market, culture and marketing have a deep grasp of business planning personnel of higher quality, many companies can not find the right people. Most of the project is mainly for marketing service system. The planning department and sales department are part of the marketing center, the Ministry of planning function mainly has the following several aspects: First, develop market strategy and implementation supervision. One of the most important tasks of th