如何制作视频广告（How to make video ads）.docVIP

如何制作视频广告（How to make video ads） How to make video ads This article is contributed by htwyqjj How to make video ads Contents: directory: 1, history, 2, creativity, 3, prophase, 4, production, 5, late, Two I. history: History: from the history of Chinese TV advertisements Blockbuster ten years ago (Whitehorse, South ten years ago, blockbuster (Whitehorse, China) after ten years of a situation of tripartite confrontation (Beijing, ten years later (Beijing, Guangzhou) a situation of tripartite confrontation at sea, Guangzhou) Two. Originality Four Video advertising is the fundamental production: video advertising is the fundamental manifestation of: Transformation of the form Graphic representation of text control Audiovisual stereoscopic performance Five The key to the success of formal transformation is that the key to the success of formal transformation lies in: control First of all, to repair the body work to work out first, repair Seven Brand operation experience Understanding Chinese consumer psychology In fact, in fact, into the language of the camera in creative writing, the lens language, there exists different degree change form of difficulty, even has a converted form of difficulty, even the program is not clear for the lens language: for example: the tree and the dew of his and her break up Eight The key to creativity from the point of view of execution Brand conformity, product relevance, cost feasibility, visual language comprehension, and visual language shock Nine Three. Prophase Plan to organize team selection, scene audition, PPM test installation A. plan Operation flow chart Customer background information, advertising objectives, budget and other creative solutions to customers by modifying the customer to confirm the first cut samples showed customer quotation and production process form the customer through quotation and confirm the process table in the scheme (in advance to the date of thirty working days) a customer into customer confirmation wh