如何防范代理商截留促销品（How to prevent dealers from selling promotional items）.docVIP

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如何防范代理商截留促销品（How to prevent dealers from selling promotional items）.doc

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如何防范代理商截留促销品（How to prevent dealers from selling promotional items）

如何防范代理商截留促销品（How to prevent dealers from selling promotional items） Host: Wang Wang Guest: Hubei Baiyun Group Marketing Manager Zhao Banghua Hubei Shiyan longevity Yongle Co., Ltd. wine company manager Weng Xiaoyun Jiangsu Shuanggou group marketing department Yang Wanpeng Heilongjiang Hecheng wine company district manager Yao Junping The cause of action China sugar market: To the editors of China sugar clinic! I am the head of a winery in Hebei in Northeast China. In 2002, I managed to enter Hebei with the Northeast wine in Hebei, and I got some achievements. As the market opened up, I found a problem that agents often kept our sales items out of reach of consumers. We are trying to increase supervision, but it adds a lot of management costs. Nearly a year, we have to put a lot of promotional products to stimulate consumption, but if the agent can not effectively prevent the interception, the investment equals boondoggle. I wonder if you have any good ways to teach me - Harbin Han Manager Guest consultation Purpose of interception Compere: everybody is good! Welcome to our sugar clinic! The agencys rejection of promotional items is an old problem that many manufacturers have encountered, although some have been solved and others are seeking solutions. Here, I would like to first understand a situation: why should agents retain promotional items? Except for some other reason? Yang Wanpeng: Yes, of course. But selling promotional items for extra profit is the most common. But also does not exclude agents to some more valuable promotional items, such as appliances, bicycles and so on, to leave their own use and sent to friends and other factors. Weng Xiaoyun: another possibility is that agents of the usual promotional items are withheld not to send special leave to the new year when the payment to the key moment together, rapid sales. Although this interception is not in the strict sense, but thisinvariably products usually do not take the goods, only the amount of tim