innovative_marketing_in_the_3g_era（Innovative _ marketing _ in _ the _ 3G _ was）.doc

innovative_marketing_in_the_3g_era（Innovative _ marketing _ in _ the _ 3G _ was） Accenture perspectives New model of enterprise marketing in 3G Era Accenture chairman of Greater China Li Gang A, 3G will bring about revolutionary changes in mobile communications Mobile communication technology marked by 2G (second generation mobile communication technology) After years of development in China, it has become mature. Mobile signal network Throughout the country, mobile phone penetration exceeded 50%, as of July 2009, middle Number of mobile phone subscribers in China has reached 680 million, such a huge number of users have The Sutra is the first in the world. With the rapid development of mobile communication, it also makes mobile phones From pure communication terminal gradually evolved into a kind of information terminal, become more and more More media. Compared to traditional media (such as newspapers, radio, television), Internet, mobile media, with its portability, mobility and immediacy Potential plays an important role in peoples daily life and communication. The progress of technology never stops The maturity of 2G technology, the third generation Mobile communication technology 3G) back to the front desk again. after 10 years of brewing And keep trying, In January 7, 2009, the Ministry of industry and information technology of China became the Central Committee of the CPC China Mobile, China Telecom and China Unicom have issued 3 third generation mobile communications The licence marks the official entry of China 3G era, the three major telecom operators to open We began to invest huge sums of money to improve the construction of network facilities, and launched a powerful one 3G camp Sell the offensive and try hard to 2G user upgrade to 3G network to build Chinas future 3G New times. Be relative to The biggest difference between 2G and 3G is the speed at which data is transmitted Magnitude upgrade. The data transfer rate of 2G is 9.6 Kbps (kbit / s) Per sec