北语网院13春《市场营销学》作业1（BLCU academy 13 spring marketing homework 1）.docVIP

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北语网院13春《市场营销学》作业1（BLCU academy 13 spring marketing homework 1）.doc

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北语网院13春《市场营销学》作业1（BLCU academy 13 spring marketing homework 1）

北语网院13春《市场营销学》作业1（BLCU academy 13 spring marketing homework 1） Question number: 1: Radio question (please choose the following Question number: 1, question type: Radio question (please choose the only correct answer in the following options): 4 Content: An enterprise whose motto is what customers need, and what we produce and supply is an enterprise. Options: A, production oriented B, sales oriented C, marketing oriented D, social marketing oriented Question number: 2, question type: Radio question (please choose the only correct answer in the following options): 4 Content: Both rail companies and airlines provide passenger services, and the competitive relationship between them is () Options: A, desire, competitor B, general competitors C, product form competitors D, brand competitors Question number: 3, question type: Radio question (please choose the only correct answer in the following options): 4 Content: In the division of the development and evolution of enterprise marketing management philosophy, people generally refer to the marketing concept and () as a new concept. Options: A, product concept B, production concept C, social marketing concept D, sales concept Question number: 4, question type: Radio question (please choose the only correct answer in the following options): 4 Content: The famous theory of 4Ps was put forward by () Options: A, Mccarthy B, Kotler C, Butler D, Beh Jeter Zi Question number: 5, question type: Radio question (please choose the only correct answer in the following options): 4 Content: Enterprises that implement the concept of selling are called sales oriented enterprises. Its slogan is () Options: A, we sell what we sell B, lets buy what we sell C, what the market needs to produce D and good wine are not afraid of deep alleys Question number: 6, question type: Radio question (please choose the only correct answer in the following options): 4 Content: Some products with a good market prospect, because of the high cost of production