从天线宝宝看儿童营销（Looking at childrens marketing from Teletubbies）.doc

从天线宝宝看儿童营销（Looking at childrens marketing from Teletubbies） Introduction: the best way to develop a brand is to occupy the market in a certain small range, and then in the market to further expand the scope of product sales Teletubbies legend is a translation of the introduction of CITIC publishing house, the book author Kane Vee Coleman declared as a child in the world of entertainment in the personal independence of conduct wizards. But in fact, Teletubbies from the famous British childrens TV producers cat (Rag doll) company founder and creative director of Anne Wood and Andrew Davenport, viselman just introduced into the U.S. market. However, from the book, readers can appreciate Viselman in the development of preschool childrens entertainment markets great contribution. Children love making products in 1995, viselman founded Noyce Biggs entertainment company, he found Dujuhuiyan, strictly speaking, no company specializing in the production of infant entertainment products. He realized there was a huge brand space in the TV program market for parents and children. Well, then the Sesame Street, with Barney, but they are not completely suitable for those small brains just began to turn, but then they can not tell the baby watch. When Viselman met Anne Wood, he knew his chance came. Teletubbies is the 1996 cat company and British BBC signed the production of the 260 sets, each set 30 minutes of the infant program, the cartoon as the carrier, about four cute Aliens (Teletubbies) of the daily life, the main target audience is from 12 months to 5 year old children. Teletubbies doesnt have a clear set of educational goals, so its not an educational program. Its just an interesting experience for children to learn and develop in games. Teletubbies content is extremely simple, safe, and Sesame Street, Barney is put into a lot of information etc.. Wood and Davenport after long-term observation of children, do not know what that young children , it will only play, therefo