从企业战略的角度分析三鹿集团的破产原因（Analysis of the bankruptcy reasons of Sanlu Group from the angle of enterprise strategy）.docVIP

从企业战略的角度分析三鹿集团的破产原因（Analysis of the bankruptcy reasons of Sanlu Group from the angle of enterprise strategy） 1, Sanlu Group was once one of Chinas largest manufacturers of milk powder, its milk powder production and sales for 15 consecutive years, the first in china. In August 2008, its products were contaminated with melamine, and the enterprise went from brilliant to declining. In February 2009, the enterprise went bankrupt. Please analyze the bankruptcy reason of Sanlu Group from the angle of enterprise strategy. A: with the economic globalization, business environment becomes more and more uncertain, enterprise competition intensifies, and then make the development of enterprises there are great variables. So, if we want to control the overall situation, strategizing, requires the enterprise strategic management must have strategic thinking. Strategic thinking is a long-term development strategy that managers can focus on enterprises, stand in the global perspective to decision-making and implementation of management, able to cope with the changeable business environment and has a strong pioneering consciousness. On this basis, the enterprise must also undertake certain social responsibilities, including environmental responsibility, employees responsibility, responsibility to investors, responsibilities to the community and responsibility to consumers. The business of consumer responsibility embodied in the following five aspects: (1) to ensure and protect the interests of consumers, enterprises must provide safe, high quality, reasonable price, perfect service products to consumers; (2) the enterprise has to protect consumers using the product or service to accept responsibility for security; (3) the consumer has to know the product or service real rights, enterprises have the responsibility of offeringtrue information for its products and services, not resort to deceit deceive or mislead consumers; (4) the enterprise has the right to choose the responsibility