从减少酒精饮料危害计划看保健酒的营销（View the marketing of health wine from the plan of reducing alcoholic beverage harm）.docVIP

从减少酒精饮料危害计划看保健酒的营销（View the marketing of health wine from the plan of reducing alcoholic beverage harm） Background analysis In February 17th, Chinese Brewing Industry Association to wine production and trade enterprises, pay attention to the wine industry development of the media units issued an emergency notice on the reduce alcohol harm plan, requiring all companies to actively implement the national industrial policy, with the national management, scientific and healthy drinking concept, strengthen advertising management, promote the health of liquor brands and sustainable development. The main cause is the recently China Wine Industry Association received about WHO plan to reduce alcohol harm in the Western Pacific region report, called on to reduce alcohol harm, restrict and regulate alcohol production, circulation and sales. According to the plan, there are 2 billion alcoholic beverages consumers worldwide, 763 million of whom are diagnosed with consumption of alcoholic beverages, causing abnormalities. The neglect of alcohol production, trade and consumption makes it easy to purchase alcoholic beverages, which is the main reason for the worldwide consumption habits of alcoholic beverages. Plan calls on governments to reduce the harm of alcohol as the goal, the establishment of alcoholic beverage tax system, raise prices, increasing consumption cost, production, import, retail, consumption of alcoholic beverages to establish laws and regulations; regulate or restrict the alcoholic beverage in radio and television, Internet, print, especially related to activities involving young people in the promotion, advertising of alcoholic beverages; encouraged to reduce excessive, unrealistic propaganda media, support independent public health hazards of drinking publicity. If the plan is implemented in China, the wine industry will have a great impact. Therefore, the China Brewing Industry Association issued an urgent circular requirements: First, adhere to the high win