传统企业新媒体运营常犯的几大致命错误（Several fatal mistakes often made by new media operations in traditional enterprises）.docVIP

传统企业新媒体运营常犯的几大致命错误（Several fatal mistakes often made by new media operations in traditional enterprises） Unfortunately, most of the traditional enterprise in the beginning is a mistake, the bell does not optimistic about the future development trend of mobile Internet new media, just want to say in the actual operation process, for the success of millet really understand how much? The traditional entrepreneurs often made in the new media on the road what is wrong? Error 1, with the strategy of tactical execution A boss or active consciousness go getters planning proposals will put at the end of new media promotion as an important strategic deployment of marketing, the meeting ended, deployment down into a micro-blog brush micro letter + a P figure, think that this is the new media operation, crying out from the mouth of the boss is the strategic height, then there is no then, every hair chicken soup, occasionally smoke is in the draw, accumulation of fans, do brand promotion. No support, no promotion costs, no long-term planning, micro-blog WeChat is a window works between bosses chat will be referred to: we also made an important deployment of mobile terminal! We also embrace the internet! Error 2, layman leadership operation This new media is just a few years of the term, is bitter and 90, in the company of natural right, is often the traditional old backbone led. You know that a bunch of micro-blog WeChat difference are not clear the old guy to work, can do is blind! Today to the fans, to transform tomorrow, today to forward comments, reply to a number of tomorrow, finally do not know what they want. The WeChat and micro-blog play, the forum and QQ group make no difference, no location, layout, Xiangqilaijiu about pointing jiangshan! Finally cried bitter tired or that just came in the bitter couple! 3, the zombie fans do wrong A simple glance at sina micro-blog millions of fans of large enterprises, a micro-blog sent out, 1-2 comments, the amount of reading hundr