传统经销商生存再造的四大模式(Four modes of traditional dealers survival and reengineering).docVIP

传统经销商生存再造的四大模式(Four modes of traditional dealers survival and reengineering).doc

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传统经销商生存再造的四大模式(Four modes of traditional dealers survival and reengineering)

传统经销商生存再造的四大模式(Four modes of traditional dealers survival and reengineering) In 2005, put in front of the traditional dealer is a difficult and uncertain Piaoyou choose definitely, traditional dealers road can go on? Is it still sunny to go down? The traditional survival of traditional dealers is sandwiched between retailers and manufacturers. First of all, manufacturers rely on a larger price discount, coupled with part of the price of floating supply retailers, from which to earn sales profits. In the factory market, the distribution of power is limited and the retail format is not developed, the traditional dealers rely on this business model can survive, and even survival is very successful. But in 2005, the survival of the traditional dealers will be broken, mainly for the traditional retail format was broken, trade rules changed greatly. First, the retail sales margin flat In 2005, Chinas retail industry will be fully opened to the world, is expected in 3 - 5 years, more than 50% of the worlds super retail agencies will enter the Chinese market. Super retail international into Chinese, because expanding its overall retail scale, and the rapid turnover of funds, many years of sales gross profit control in the flat rate, so the retail profit margins of super retail institutions is not high, such as Carrefour retail gross margin is not high, the net profit of only 1%-2%. Therefore most super retail formats directly to manufacturers of products procurement, even some products manufacturers through traditional retail distributors to supply, will be difficult to continue because of super low price retail terminal. Two, large retail formats will gradually replace the traditional commercial formats. In recent years, large retail formats will gradually replace the traditional business format, while large retail formats dominate the commercial pattern will lead to the change of the relationship between the game manufacturers, the most obvious is the large commercial act

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