传统营销与搜索引擎营销（Traditional marketing and search engine marketing）.docVIP

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2017-09-07 发布于河南
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传统营销与搜索引擎营销（Traditional marketing and search engine marketing）.doc

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传统营销与搜索引擎营销（Traditional marketing and search engine marketing）

传统营销与搜索引擎营销（Traditional marketing and search engine marketing） Traditional marketing and search engine marketing Many of the basic ideas in marketing come from traditional marketers. In the early nineteenth Century, newspapers began marketing campaigns. In twentieth Century, radio and television were also introduced. Marketing methods used by marketing personnel include direct marketing, database marketing, summary marketing, cluster marketing and market segmentation marketing. They restrict potential customers for sales. Supermarkets, for example, develop inventory and sales tracking systems. At first, coupons were recorded manually. Shenzhen Qi network marketing company think the success of search engine marketing strategies and skills with the decryption using computer supermarket began in 70s and 80s, by the electronic device reads the product information encoding shopping small ticket collection at the point of sale. This process records the SKU, price, and quantity of the product. If the customer uses an integral card or credit card, the supermarket assigns a unique logo to each customer. They can learn about customer buying trends and build large data sets to infer buying patterns. Supermarkets also use the data to print receipts with coupons to sell related products, repeat sales or sell new items. These data are also used for advertising expenditure, advertising, inventory, shelf space, pricing, order and product delivery and other marketing decisions. By combining scanner data with interviews with customers, supermarkets can calculate the customers lifetime value (LTV). By contrast, Web marketing, which grew with the rise of the Internet in the 1990s, is often accomplished by young computer professionals who do not have traditional marketing experience. In the rapid (often devastating) in the process of development, Web designers and Web marketing personnel to try many new methods, such as banner ads, email, portal and search engine advertising etc.. Stage