出版综合素质与能力考试大纲(草稿)（Syllabus for examination of comprehensive quality and ability in publishing (Draft)）.docVIP

出版综合素质与能力考试大纲(草稿)（Syllabus for examination of comprehensive quality and ability in publishing (Draft)） Beijing Institute of Graphic Communication, 2012 publishing professional Ma Examination outline for publishing comprehensive quality and ability First, the purpose of examination 1. to investigate the comprehensive knowledge of communication theory, editing and publishing theory, Chinese editing and publishing history, publishing industry, publishing management and publishing laws and regulations. 2. investigate and grasp the ability of digital publishing and publishing of new technology. 3. investigate language, culture, and the ability to make use of language. 4. investigate the quality and ability of information acquisition and utilization. Two, the main examination questions 1. noun explanation 2. simple answer 3. discussion questions 4. case study 5. writing Three, examination form 1. test scores of 150 points, the examination time is 180 minutes. 2., the answer is written, closed volume, allowing the use of calculators. Four, the main scope of the examination 1. communication theory Familiar with the evolution of human communication (media classification including Hart); grasp the characteristics and function of mass communication; master Lasswells five W model; master several mass communication system and media normative theory; grasp the basic theory of Mcluhan; development of master communication effect research. 2. editing and publishing theory Master the concept, composition and property publication publishing activities of the elements, the premise and the nature, characteristics and composition characteristics; familiar with the structure of Chinas publishing industry; familiar with the general process of publishing; Master of Chinas publishing work of the guiding ideology, principles, principles and main tasks. Grasp the nature of the subject, research object and content of the science of publication; familiar with the science of publication and resea