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地方门户型网站运营与发展(Local door type website operation and development)
地方门户型网站运营与发展(Local door type website operation and development)
Local site operation
1, the home should have the consciousness of media, the media is the dissemination of information channels.
2, local portal site columns is the first effective release, local people need information query, can do some local news, but dont focus too much on the web to see information news to Sina, the NetEase, not directly to the local portal to see. Local portal have detailed information on the local, and this often is the portal can not do, can not do so fine. The local website is the largest real estate information, personnel information, matchmaking information, second-hand information, local service information, all kinds of merchant promotion information. Do local portal, it is necessary to increase the strength, focus on the actual collection and can release the information.
3, local news website promotion activities and combination
For example, the kindergarten childrens studio and collaborated on baby show activities, and newspaper cooperation in online essay contest, and the womens Federation collaborated on 38 Federation online voting activities, cooperate with businesses to make products online quiz prize contest, what city Miss Flower selection, selection, painting and calligraphy exhibition, photography exhibition, video show etc.. All kinds of activities can participate in, to participate in an activity, a group of a group of users, to explore a number of customers, to achieve the purpose of publicity.
4, local government institutions, local TV broadcast, local newspapers, local industry associations, local information intermediary companies have their own channels of information collection, can consider cooperation, and these institutions, mutual reciprocity and mutual benefit, to help them realize the content of the network but also enrich the content of your website, but they must take into account if the future is suitable for independent operation and independent
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