也谈搜索引擎优化（On search engine optimization）.doc

也谈搜索引擎优化（On search engine optimization） At present, the commonly used network marketing methods include search engine marketing, Internet advertising, information publishing, mailing lists, licensing, Email marketing, personalized marketing, membership marketing, viral marketing, and so on. Search engine marketing is one of the most popular network marketing methods. Search engine is the basic method for people to find new websites, and getting the ideal ranking in the main search engines is the main problem considered in the search engine marketing. Using search engines to find more information and search referred to a variety of shopping, banking and other related websites has become the most commonly used method of information user query people get through the search in the search engine keyword on the Internet, find the information they need, the direct conversion of a lot of information for the market, has become an important part of electronic commerce. An enterprise website for SEO will bring the following benefits: 1, to raise the awareness of enterprise brand Focus on user experience, allowing users to facilitate access to the need for information, is the purpose of search engines. Users easily find their own needs, the user may collect your website, share the same needs of users in this regard, over time, it formed a brand awareness 2, bring tangible economic benefits SEO aims to improve website ranking, increase SE collection, get more traffic, improve website usability, enhance user experience and gain more user reputation, and enterprises can find more potential customers, and also make potential Customers to come to the door, thereby bringing business opportunities for enterprises. To understand SEO, first of all, to understand the basic working principle of search engines. Search engine ranking can be roughly divided into four steps. 1. crawl and crawl The search engine sends a program that can find new web pages and grab files on the Internet. This p