企业渠道促销 典型问题分析（Analysis of typical problems of enterprise channel promotion）.docVIP

企业渠道促销 典型问题分析（Analysis of typical problems of enterprise channel promotion） V in accordance with the promotion of the object to be divided, generally can be divided into promotional marketing channels, consumer promotions, internal sales promotion. In the industry of consumer promotion research can be said to be an immense number of books, relatively speaking, relates to channel promotion content is less. But promotions in some areas, such as building materials, are more channel promotions. I have experienced the appliance industry, a considerable part of promotional activities, but also for the promotion of channels. According to the consumer promotions enterprise as far as possible advertised, so that everyone can know (at least to the target consumers know). Therefore, consumer promotions will inevitably be known to competitors or peers for the first time, and quickly copy and copy. The dealer sales channels can often be better, and it is difficult to be peer competitors or short-term learning and imitation. As consumer promotions are open, it is easy to marketing From EMKT. Com. Cn layman especially a large number of no combat experience marketing writer quackish luankan, which is adding the trimmings, we see how the reason about consumer promotion everywhere. And channel promotion is not generally released, and often regarded as confidential enterprises, therefore, there is no certain practical experience, it is difficult to play a powerful and unconstrained style. However, everything good is due to the disadvantages, channel promotion involving business secrets, difficult to communicate with foreign, the objective is also partly caused by a number of enterprises in the design of channel promotion plan, carry out channel promotion activities, are more or less exposed to different problems, the main table now: One, channel promotion is not strong, the purpose is not clear Enterprises in the channel promotion, the most easy to fan the error is not targeted. Often