双赢领导力（Win-win leadership）.doc

双赢领导力（Win-win leadership） [training program]: Class: 1 days Insight ability (I) why enhance insight?; (two) how to improve the insight ability; A employment mechanism: (two mechanisms) 1 entry mechanism: (four elements) 2 exit mechanism: (four-star classification) B entry qualification; 1 General Manager qualifications: (three) 2 Marketing Manager Qualification: (two sessions) (including case) 3 marketing qualification: (two breakthroughs) C criteria. 1, judge the middle and senior managers of the three elements: (including case) 2, the four files classification of managers judgment: (three) inductive words: Two ability to motivate (I) Why Promoting motivation?; (two) how to improve the ability of encouragement; A incentive policy; (two major policies) 1 Special Administrative Region policy; (two) 2 common prosperity policy. (joint stock cooperation) B salary incentive; 1 directions of salary design for four middle and top managers; 2, the two elements of management compensation design; 3, the two stages of salary design for business personnel. C non salary incentive. 1 when the employees are the most happy moment fun; (case) 2, when the staff most sad moment of sorrow and sorrow; (case) 3 empathy when employees are critical and important. (three) inductive words Three ability to control (I) why enhance control capability?; (two) how to improve the driving ability; A assessment factors; 1 basic elements: (five elements) 2 key indicators: (three indicators) B assessment process; 1, senior managers job assessment process (do three things) 2, the basic management and front-line staff assessment process; (do three things) C result processing. 1 use two tools; 2, do good, keep people, release people. (1) do well to keep people; (keep the trilogy) (2) do good release. (releasing the trilogy) (three) inductive words. Four ability to teach (a) why upgrading the faculty?; (two) how to improve the teaching ability; (three marketing models) A break marketing; (1) what is broke