企业竞争情报管理面面观管理（Management of enterprise competitive intelligence management）.docVIP

企业竞争情报管理面面观管理（Management of enterprise competitive intelligence management） After listening to one of my lectures, an enterprise worker in Shanghai came into contact with the concept of competitive intelligence, and wanted to introduce competitive intelligence into enterprise management. He had the idea, but his question was what could be solved by competitive intelligence? How can we incorporate competitive intelligence into the current management process of an enterprise? How should specific work be carried out? This involves the application of competitive intelligence strategy and tactics. Just like a war, the first is the big strategic plan, the second is the specific tactical arrangement. For example, from 1946 to 1949 for the Communist Party China Kuomintang war of liberation, Communist strategy is from north to south, northeast and North China to solve first, and to the south of the Yangtze River, which is the world-famous Liaoshen, Huaihai Campaign and Pingjin three. This is a successful strategy, and as for how Jinzhou plays and any action against Tianjin, this is the specific tactical arrangement. Shopping malls such as the battlefield, in the economic globalization and the rapid development of information technology today, the enterprise also face greater development space, under the pressure of competition is also growing, so the information has become the product, capital and human resources after the enterprise participates in the market competition of the fourth core competitive factors. Competitive intelligence is a kind of productivity that no one else can do without you, others have what you have to do. The so-called intelligence, the world.! The famous business expert Tan Xiaofang teachers (official website ) said that the comprehensive information management of enterprise information is based on the people from all walks of life to the pursuit of the goal, is a highly practical discipline, including the use of competitive intelligence in the ente