好的品牌才是企业赖以生存的基础（A good brand is the foundation of an enterprises survival）.docVIP

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好的品牌才是企业赖以生存的基础（A good brand is the foundation of an enterprises survival）.doc

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好的品牌才是企业赖以生存的基础（A good brand is the foundation of an enterprises survival）

好的品牌才是企业赖以生存的基础（A good brand is the foundation of an enterprises survival） A good brand is the foundation of an enterprises survival Under multiple pressures, Nanjing toy enterprises difficult to survive, a large number of enterprises have been forced to shut down. While the surviving enterprises are constantly innovative, relying on their own brands to gain more living space, Nanjing toy enterprises break through the road The lack of independent brands, in the face of buyers market have no bargaining power; the quality of the products from Europe and other developed countries questioned, recalled storm repeatedly staged the labor; RMB appreciation, rising production costs, the profit space more and more narrow...... Since the second half of last year, Chinas toy exporters have been suffering an unprecedented winter. A series of government measures have prompted the industry to reshuffle the cards. Related data show that by the end of last year to the beginning of this year, 20% of Nanjings toy enterprises shut down, stop production. The industrys froth after being squeezed out, the market is more clear and orderly, establish a brand a strong, with the idea of the enterprise by improving product quality, technological innovation, not only to gain a foothold in the storm, but also to retain more customers, so that the other recognized after the price of products. Reporters learned that, not long ago in the Canton Fair, many Nanjing toy export enterprises orders not only did not decrease, the quotation is also higher than last years two to 30%. In addition, a gratifying phenomenon is that in the face of export toys 99% are OEM goods, resulting in the loss of bargaining power in the current situation of the enterprise, more and more enterprises realize the importance of independent brands, began to explore the road of brand development. A large number of toy companies shut down Jiangsu is the world famous plush toy town. As Chinas traditional export toy producing areas