娃哈哈（Wahaha）.docVIP

娃哈哈（Wahaha） Wahaha Purified water SWOT analysis Industry analysis and Prospect In the drinking water industry, simple positioning, high, medium and low-grade is not exact, because it is difficult to find a selling point in quality. The brand of drinking water industry is easy to import, and brand awareness is difficult. In recent years, with Chinas cultural level of the people, life and consumption level of rapid growth, it has been from the basic living requirements of satiate wear warm transition to the pursuit of natural, healthy life and lifestyle products. In drinking water, more and more people are not satisfied with just drinking safe and clean water, but the pursuit of really healthy water The climate in Southern China is suitable and the manufacturing industry is developed. It belongs to the Pan Pearl River Delta region, with a population of more than 200 million. It has a good consumption potential, which makes both domestic and foreign beverage giants eyeing. For example, Yi Yi dispute Nongfushangquan in Guangdong Heyuan 1 billion construction of drinking water in the countrys largest production base of jiaduobao; spend $500 million to build high-end brands: Kunlun Mountains; in 5100 Luhua involvement many drinking water enterprises in Southern China area, the market heating up According to the China bottled drinking water industry association, the drinking water output in Southern China reached about 6 million 500 thousand tons in 2009. As the market demand increases, the market scale of drinking water in Southern China will increase every year. At present, water enterprises in Southern China are increasing their production capacity by 20% -30% per year. In the Southern China market, with Cestbon, farmer spring, Wahaha is the first group, accounted for 1/3 of sales; in spring, Dinghu, sunraycave Huashan, Yakult Danone, king, etc. occupy a house second group, Guangdong accounted for almost the rest of the market Two, the problems faced by the drinking wa