中国电风扇市场四大阵营竞争力浅析（Analysis of the competitiveness of the four camps in Chinas electric fan Market）.docVIP

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中国电风扇市场四大阵营竞争力浅析（Analysis of the competitiveness of the four camps in Chinas electric fan Market）.doc

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中国电风扇市场四大阵营竞争力浅析（Analysis of the competitiveness of the four camps in Chinas electric fan Market）

中国电风扇市场四大阵营竞争力浅析（Analysis of the competitiveness of the four camps in Chinas electric fan Market） Through the investigation of Five Star appliance, 11 large and medium-sized city of Gome, Yongle, Suning Appliance and 53 stores, found China fan industry competition pattern has been formed, Chinese electric fan market can be roughly divided into four camps: The first camp on behalf of the brand: Emmett, beauty. 1, the competitiveness of products: the whole series, model; product model fan (fan), fan, stand fan, remote control, vertical air flow fan (also known as tower fan) five series. In the minds of consumers, fans are now considered the most high-end electric fans; air fan products enterprises are large brand enterprises. From the product process, the first camp of the product materials used, exquisite workmanship exquisite. Technically, the technology is advanced and the technology is high, such as air fans. From the appearance of the product, the product is novel, fashion, focusing on industrial design, Emmett, beauty has their own special industrial design department, design and innovation for personalized product appearance. 2, price competitiveness: Emmett, Midea electric fan market sales prices high and middle high. Because the fan Emmett and beauty competition in the market has been fully China, we have two brand market price compares a gradient: A, personal price gradient: Hongyun fans at around 90 yuan, are not more than 100 yuan. B, inclusive price gradient: desktop fan in less than 150 yuan, at this price gradient, Emmett, beautiful fan on the market selling price is not. C, a competitive price gradient: vertical fan between 230 yuan ~260 yuan, at this price gradient, Emmett market price is lower than the 20 yuan to 30 yuan. D, skimming price gradient: vertical remote control fan between 350 yuan ~460 yuan, at this price gradient, Emmett market price is slightly lower than the. E, the prestige price gradient: air fan, the fan Airmate airflow and beauty