中外广告创意比较（Comparison of advertising originality between China and foreign countries）.docVIP

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中外广告创意比较（Comparison of advertising originality between China and foreign countries）.doc

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中外广告创意比较（Comparison of advertising originality between China and foreign countries）

中外广告创意比较（Comparison of advertising originality between China and foreign countries） In advertising has become the enterprises to participate in market competition weapon today, advertising has been dazzling, dizzying. And in so many advertisements, how many advertisements can be seen by people, how many people can give an impression, and how many can make an impression on them, and make the person who has read it put it into practice? Obviously, only the most powerful and infectious advertising works can do that. The idea is one of the factors of victory in the advertisement field, and with the development of the advertising industry, advertising industry is increasingly paid attention to. Creativity is a creative idea that enables advertising to achieve its purpose. It is a choice of ways or ideas. The failure of advertising creativity is difficult to get peoples hearts shock, and successful advertising ideas will be refreshing, and people feel happy to accept the advertising information. When it comes to advertising creativity, there are often some one-sided assertions in some media outlets. Many people say that Chinas advertising creative level is very low, and the United States and other western countries, as well as Japan, Southeast Asia and other countries, the gap is very large, but I do not think so. Chinese and foreign advertising in the creative difference is bound to exist, but this difference is not the difference in the creative level, but the difference between creative style and creative style. First of all, lets take a look at the differences between Chinese and foreign beer advertising ideas: Li Bo beer is an excellent example of Chinese beer advertising creativity. In 2001 and 2003, they introduced an advertising song for wave beer, reasons for Shanghai, how many people in Shanghai, and how much they like Shanghai. These two advertising songs, through their memories of the past, express a common feeling, that is, the remembrance of the passage of t