中国黄酒品牌生存发展情况分析（Analysis of the survival and development of Chinese rice wine brands）.docVIP

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中国黄酒品牌生存发展情况分析（Analysis of the survival and development of Chinese rice wine brands）.doc

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中国黄酒品牌生存发展情况分析（Analysis of the survival and development of Chinese rice wine brands）

中国黄酒品牌生存发展情况分析（Analysis of the survival and development of Chinese rice wine brands） I. brand structure 1, the industry dispersed development With the development of the industry, the production of rice wine has gradually spread from Jiangsu, Zhejiang and Shanghai to other provinces, and in some areas of the north, the old rice wine enterprises have also resumed and expanded production. The development of the rice wine industry in the country presents the situation of letting a hundred flowers blossom and a hundred schools of thought contend. In addition to Shaoxing Yellow Wine maintained its leading advantage, Shanghai, Jiangsu Yellow Wine sent Yellow Wine etc. after years of development has been in the industry occupy a space for one person, especially in the local market, its brand advantage is obvious, such as Shanghai and Jiangsu, Shikumen wine, the sandbar excellent yellow, Huiquan, Bai Pu and other brand market performance more prominent. In addition, in addition to Jiangsu, Zhejiang, Shanghai and other places of rice wine enterprises, the other parts of the countrys rice wine industry is gradually recovering, and also gradually toward the development of brand strategy channel. Like Shandong Jimo sounded the clarion call to revive the North Yellow Wine; Fujian Yellow Wine enterprises raised the development of Fujian Yellow Wine banner; Hunan Yellow Wine enterprise called the revitalization of Hunan faction Yellow Wine slogan; Anhui Anhui Yellow Wine the use of geographical advantages, and strive to create the image of the Yellow Wine Huizhou area based on the original traditional Yellow Wine drinking gradually on the market reach toward the periphery and the national market. The efforts of these enterprises have further strengthened the scale of the rice wine industry. At the same time, with the rise of enterprises all over the country, the rice wine products with different geographical features have also entered the market more. By 2009, with the continuous