争议董明珠楼 国企经理人的品牌悖论（Controversy -- the brand paradox of state owned enterprise manager of Dong Mingzhu building）.docVIP

争议董明珠楼 国企经理人的品牌悖论（Controversy -- the brand paradox of state owned enterprise manager of Dong Mingzhu building） In the GREE electric official website of the public welfare undertakings enthusiastic education section, GREE funded the establishment of Beijing Normal University Zhuhai campus Dong Mingzhu grant, Shandong GREE electric funded Shandong University Dong Mingzhu Education Development Fund and Dong Mingzhu Lou and Dong Mingzhu who funded the establishment of the Pearl occupation technology teaching building are impressively, does this mean that the parties have default and promote enterprise pay personal name donate way. The day before, the controversial Tsinghua University JEANSWEST building in the debate over multiple days after coming to the end, however, it was accident that as early as in April 2007 in Shandong Universitys Dong Mingzhu building became popular. Chinese enterprise newspaper reporter survey found that in addition to the Shandong University, at the Beijing Normal University, Zuhai, Hainan Normal University, Sanming special education school campus, there was a teaching building or grants program named Dong Mingzhu . However, with the previously controversial Tsinghua JEANSWEST building, which funded enterprise donation to universities for enterprise product or brand to obtain teaching building naming rights, involved in the Dong Mingzhu building title, in addition to the Sanming City special education school in the Pearl teaching building by Dong Mingzhu won the individual donors, other projects are Zhuhai GREE Electric Appliance Co., Ltd. and Shandong GREE electric appliance marketing etc. in the name of the company donated, eventually enjoy the naming rights for Dong Mingzhu. At present, continuous fermentation caused by Alexander Dong Mingzhu building controversy in the community, as Zhuhai state owned holding companies GREE and Dong Mingzhu to play occupation manager status of GREE electric president, whether the two sides in foreign propa