营销测试让产品飞起来（Marketing tests allow products to fly）.docVIP

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营销测试让产品飞起来（Marketing tests allow products to fly）.doc

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营销测试让产品飞起来（Marketing tests allow products to fly）

营销测试让产品飞起来（Marketing tests allow products to fly） Marketing testing is not to ensure the success of new products on the market, but how to avoid unnecessary failures most effectively! Thats the real goal of marketing testing. Only in this way can the new product really fly! In 2004 he launched her Huiyuan water, has been called Long Expecting products and then quickly fall; more treasure launched when many experts predict that Wong Lo Kat, once the good times dont last long lived up to now, it has 06, annual sales have exceeded 4 billion! Yunnan Baiyao launched 20 yuan high price of toothpaste failed, while LG launched 10-15 yuan price has become the dark horse of the bamboo salt toothpaste industry! The same new product, but why is completely different fate? Is it the product itself or is it the result of other factors? What are the factors that should be reasonably designed and planned when enterprises push new products? As an important part of the product marketing test and how to effectively test, can we avoid the fate of failure? Select product characteristics to meet customer requirements Market opportunity analysis is critical in understanding customer requirements for products. Through market opportunity analysis, the enterprise finds out the customers demand for a product, and then designs products to choose different product characteristics to meet these demands. Many managers dont take it easy when they finish the job. The problem is that the customer buys the product and the benefits it offers, not the product itself. Business operators consider what components should be chosen, how their costs, how compatible, and how their products will be planned. But what customers care about is not what components are included in the product, but whether the product meets the needs of the customer. Therefore, before designing a brand, the enterprise must understand the value of the various components and features that can be selected, i.e., how they function. Robust