代网络团购营销策略研究有关的英文文献以及翻译.doc

西安建筑科技大学华清学院毕业论文外文翻译资料 PAGE 8 PAGE 12 西安建筑科技大学华清学院 毕业设计(论文)外文资料翻译 院（系）： 经贸系 专 业： 市场营销 姓 名： 王 昕 学 号： 0807010129 (用外文写)外文出处： (用外文写) 附 件： 1.外文资料翻译译文；2.外文原文 完成日期： 2012 年3 月31日 西安建筑科技大学华清学院毕业论文外文翻译资料 The technical basis of network marketing Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. [Edit] the theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation. Direct marketing theory is the 20th century, one of the 80s the concept of eye-catching. Direct Marketing Association of the United States for its definition is: a place to produce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction. Directly Marketing the key to the theory that network marketing is that it can