麦肯锡思考了七个步骤的方法.pptVIP

LGDG001219BJ(GB)-VCKICKOFF * First, we need to identify the reason for the interview. As a rule, most of our interviews will have information-gathering or relationship-building objectives. LGDG001219BJ(GB)-VCKICKOFF * After careful planning, the keys to conducting a successful interview are to build rapport, listen effectively, and be flexible. Good interviews have three components – all of which require time and attention. During the opening, we establish an atmosphere of trust. In the core, we guide the dialogue and manage the tradeoff between allowing a free-ranging discussion and covering everything we planned. In the closing, we recap key points and agree on next steps. LGDG001219BJ(GB)-VCKICKOFF * ATTACHMENT A A-1 LGDG001219BJ(GB)-VCKICKOFF * A-2 LGDG001219BJ(GB)-VCKICKOFF * In sequencing the questions, we need to decide whether to go from the general to the specific or vice versa. The funnel technique starts with open questions and proceeds to increasingly restricted questions. This style works best when the interviewee knows the topic and wants to talk about it. It enables us to focus the more talkative speaker – and it helps avoid mistaken assumptions about the interviewee’s perspective. The inverted funnel technique starts with closed questions and moves toward broader questions. It helps with a reluctant interviewee or when we think the interviewee might not have thought through the issues. By delaying broader questions, we give interviewees a chance to review the facts and reach their own conclusions. LGDG001219BJ(GB)-VCKICKOFF * A-3 LGDG001219BJ(GB)-VCKICKOFF Unit of measure * 资料来源: 机密 Document Date 此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。 LGDG001219BJ(GB)-VCKICKOFF LGDG001219BJ(GB)-VCKICKOFF * 麦肯锡解决问题的基本方法–“七步法” 第一步 陈述问题 第二步 分解议题 （树图） 第三步 消除非关键议题 （漏斗法） 第四步 制定详细的工作计划 第五步 进行关键分析 第六步 综合结果并建立有结构的结论 第七步 整理一套有力度的文件 ? 一周结果，然后再来 ?? ??? ... .. . ??? ... .. . ?.… ?.... LGDG001219BJ(GB)-VCKICKOFF * 第一步–陈述问题 一个好的问题陈述的特点 一个主要问题或可靠性很高的假设 具体陈述而非笼统说明