副品牌策略（Sub brand strategy）.docVIP

副品牌策略（Sub brand strategy） Sub brand strategy Diversified health express -------------------------------------------------------------------------------- Sales and marketing, 1999, issue fifth, 2000-06-27, author: Weng Xiangdong, number of visits: 22105 The marketing power of Health Express Robust Health Express is today the group launched the latest generation of lactic acid milk products, based on the general AD calcium milk added with sophisticated biochemical technology made of bifidus factor, by promoting the rapid proliferation of bifidobacteria in the human body, enhance human intestinal function, improve the bodys immunity. The Health Express came out at the beginning of last year and sold more than 400 million yuan all the year round. The downturn in deflation, consumption in 1998, as the Health Express extraordinary performance will undoubtedly become the marketing advertising dazzling landscape. Robust Health Express popular natural and robust brand fame, first-class products, excellent health care effect of marketing management, efficient sound distribution network and a large number of advertising and other factors inseparable. At the same time, Deputy brand Health Express triggered by the marketing power should not be overlooked. Just think, if not the introduction of robust health express this one brand to promote a new generation of lactic acid milk, but directly with the name robust - bifidus factor to promote the market performance as much as necessary. The first bifidus factor is a professional vocabulary, lack of human taste cold and dull as ditch water, affinity, and playful and childlike taste, name of a childrens beverage sales is how important it is self-evident. Secondly, memorizing difficult, not easy to spread, a difficult to spread the name is invalid in marketing. The Health Express is simple and easy to pronounce, take on an altogether new aspect, it is the ear unforgettable, and full of wit and humour rich association actively, true to