b2c电子商务存在的问题与对策（Problems and Countermeasures of B2C E-commerce）.doc

b2c电子商务存在的问题与对策（Problems and Countermeasures of B2C E-commerce） B2C e-commerce problems and countermeasures,.Txt if you do not understand, say, and if you understand, smile, do not say. Avarice is the truest poverty; contentment is the truest wealth. Humor is when a person wants to cry and laugh. Problems and Countermeasures of B2C E-commerce First, the status of B2C E-commerce (1) overview of B2C E-commerce B2C e-commerce is an e-commerce model according to the transaction object division, said that business to consumer electronic commerce, in particular to achieve a variety of business activities between enterprises or commercial organizations and consumers by the means of digital information communication through information network trading activities, financial activities and service activities, consumer use the Internet is directly involved in the form of economic activity. With the help of online trading platform, the time and space of customers and enterprises can be greatly saved and the transaction efficiency can be improved. This form of e-commerce has generally been online retail based, mainly through the Internet to carry out online sales activities. Such as operating various books, flowers, computers, communications supplies and other commodities. The famous Amazon belongs to this kind of site. According to the different services to provide consumers with the B2C mode of e-commerce can be divided into electronic brokerage, online direct marketing and electronic retailing, distance education, online entertainment, online booking, online distribution, online banking and other types of. (two) the main business model of B2C e-commerce; 1., e-commerce model of intangible products and services (1) online subscription model The online subscription model refers to the e-commerce model that the enterprise provides consumers with online direct subscriptions through the arrangement of the web page and consumers browse the information directly. The online subscript