代理新晋高端品牌遭遇后发劣势（Deputy new high-end brand suffered a latecomer disadvantage）.doc

代理新晋高端品牌遭遇后发劣势（Deputy new high-end brand suffered a latecomer disadvantage） [outpatient case] My name is Li, do milk business now, is the Xinxiang area dealers, business Australia imported Miller treasure. There are two series of products, six single items: gold, one paragraph, two paragraph, three paragraph (retail prices are 198 yuan / listen); platinum installed a paragraph, paragraph two, three (retail prices are 238 yuan / listen). Because it is imported, so only the bags are not canned, packed. Starting in October 1st, the main channels are baby shops and big supermarkets. Similar products on the market are Dumex, Abbott, Mead Johnson, Wyeth, Ausnutria, Maigao, Biostime etc.. Now the shop is less than ten baby shop, the supermarket is not available. However, the terminal sales are very small, the county I have to go, very poor development, only a month to sell a few listen! High priced and affordable marketing ideas Wen / Tang Zhiqing [case diagnosis] Marketing strategy must not follow the trend, the market must not take for granted. In view of the above, I think you have made a mistake: First, before you act on the brand, you havent made a thorough and thorough investigation of the sale of high-end milk powder in the market. Especially for high-end milk powder market capacity, not in mind, but just to see some high-end brands in the market, they believe that there are sales opportunities. In fact, the main market for high-end milk powder in the first tier cities. Second, when you operate the high-end milk powder brand, it is only in accordance with the conventional operation mode of the same grade brand, mainly in the follow-up of the channel, did not form its own set of marketing ideas. For the present situation, you need to change your sales dilemma and need to do a big job in marketing. [treatment methods] Select target market There are four main types of consumers in the Chinese market. They are emotional, climber, realist, and thrifty. These four types o