广告策划作业流程（Advertising planning process）.doc

广告策划作业流程（Advertising planning process） Section 1 advertising planning process The so-called advertising planning process, is in the specific operation of the advertisement plan, through the steps of practical, efficient, professional, objective, there are plans to make the objectives of advertisement, advertising strategy, advertising budgets, advertising plan and advertising effectiveness monitoring gradually clear and perfect, eventually forming for operation the planning process. According to the sequence of project promotion, the process of advertising planning can be divided into five steps: customer information stage, job preparation stage, planning operation stage, advertising performance stage and implementation stage. I. customer information phase After contacting with customers, it is the main task of this stage to fully communicate with customers, understand and study customer information in detail: Two. Job preparation phase At this stage, the project leader begins to exercise responsibility for advancing the project, and develops feasible project promotion plans and pre planning job preparation according to the principles set out in the memorandum of meeting notes: Three. Plan the operation stage At this stage, the project planning and production of single AE fill in by the customer, director, creative director of joint project called the members of the group, planning commissioner held planning strategy meeting, according to the communication with the customers and market survey of the received information, the project advertising to promote strategic discussion research. Four. Advertising performance stage Advertising performance stage is one of the core stages of advertising process, and it is also the core value creation process of advertising professionals. In this stage, mainly through the brainstorming session, creative work, creative presentation and creative proposals, creative correction and customer design finalization and other sectors, to a