桂龙药业（Golong pharmacy）.docVIP

桂龙药业（Golong pharmacy） Network marketing practice Guilong pharmaceutical As we all know, the Internet has more and more far-reaching influence on enterprise brand. However, in the China pharmaceutical industry, the Internet seems to have not attracted enough attention, pharmaceutical companies in the Internet advertising accounted for only about 2% of the overall Internet advertising, compared to the pharmaceutical companies in the huge advertising media delivery, far. With the rapid growth of the number of Internet users in China, the power of the Internet has become more than just its media influence. In fact, as long as appropriate and sufficient use of pharmaceutical enterprises through the network marketing can not only show the image of the enterprise, can even recruitment, customer contact, information release, and even to explore consumer demand to improve products and services. Network marketing is so powerful, so, why is China pharmaceutical enterprises to network marketing has always been cautious, not to put? First of all, this is due to the development history of Chinese medicine industry. Under the planned economy system, China pharmaceutical production enterprise is not the true sense of the enterprise, only the implementation of government mandatory plan production workshop, the enterprise should belong to the autonomous behavior of product development and sales, supply and use of funds, business planning and development basically swept by the government. Under the market economy system, pharmaceutical enterprises, like other production enterprises, gradually restore the original features of enterprises and become independent economic entities. In the process of institutional change, the traditional marketing thinking formed by some pharmaceutical enterprises over the years has not changed completely. Secondly, because the Internet information sources of diversity, users active participation, a little inattentive enterprise may become the object of ne