耐克店铺销售规划-东方店.ppt

东方订货建议 --- 总体 服装月销售预估230万(店铺同比增长-12%) 订货件数预计17732件 建议订货宽度556个SKU 平均订货深度为33件 跑量款订货深度为57件(前188SKU) 月上市比例 35% : 35% : 30% 3个市场活动均参与, 预计提供29%的生意产出 FA08 Sell－thru分析 2 东方广场定位及消费者特点 3 1 FA09生意分析及订货规划 3 3 FA09以足球为例 订货组合 4 主要内容： FA08足球 --- 数据分析 故事组合 本季卖出 本季实收 销售占比 sell-thru 10R 37 134 5% 28% CLUB 206 436 26% 47% Football Training 446 982 55% 45% GRAPHIC 115 130 14% 88% Grand Total 804 1682 100% 48% 上装 : 下装 = 71% : 29% FA08 前20个SKU (以销售件数降序排列) 279667-010 AS T90 CF PANT T90 CF 梭织长裤 35 Retail ￥498.00 2008-9-1 70.00% 279666-010 AS T90 CF JACKET T90 CF 梭织茄克 33 Retail ￥598.00 2008-9-1 70.21% 287628-010 MANU TRAVEL SS POLO 曼联短袖POLO 28 Retail ￥398.00 2008-7-1 59.57% 285600-100 MANU TERRACE TEE 曼联球场图案T恤 28 Retail ￥198.00 2008-8-1 93.33% 285600-611 MANU TERRACE TEE 曼联球场图案T恤 27 Retail ￥198.00 2008-8-1 90.00% 276752-010 AS CORE KNIT PANT 针织训练长裤 26 Retail ￥398.00 2008-9-1 66.67% 285601-425 FCB TERRACE TEE 巴塞罗那球场图案T恤 24 Retail ￥198.00 2008-8-1 80.00% 287627-010 MANU LINE UP JACKET 曼联梭织热身茄克 24 Retail ￥598.00 2008-9-1 60.00% 276167-374 AS SS T90 GRAPHIC TOP T90 短袖图案T恤 21 Retail ￥298.00 2008-7-1 44.68% 279665-010 AS T90 WOVEN SHORT T90 训练短裤 19 Retail ￥248.00 2008-7-1 43.18% 276157-010 AS PINNACLE LINED JACKET 条纹梭织训练茄克 18 Retail ￥498.00 2008-8-1 46.15% 285602-716 ARSENAL TERRACE TEE 阿森纳球场图案T恤 18 Retail ￥198.00 2008-8-1 90.00% 285603-010 JUVENTUS TERRACE TEE 尤文图斯球场图案T恤 18 Retail ￥198.00 2008-8-1 90.00% 286784-655 FCB SS HOME REPLICA JERSEY 巴塞罗那主场短袖比赛服 17 Retail ￥498.00 2008-7-1 56.67% 289122-483 2SZ CORE KNIT JACKET 针织训练茄克 16 Retail ￥448.00 2008-9-1 53.33% 279667-460 AS T90 CF PANT T90 CF 梭织长裤 16 Retail ￥498.00 2008-9-1 38.10% 276167-010 AS SS T90 GRAPHIC TOP T90 短袖图案T恤 15 Retail ￥298.00 2008-7-1 51.72% 264309-011 2SZ FUND WOVEN FZ JKT 4.0 基础系列 梭织茄克 15 Retail ￥398.00 2008-8-1 65.22% 279666-460 AS T90 CF JACKET T90 CF 梭织茄克 15 Retail ￥598.00 2008-9-1 35.71% 287628-666 MANU TRAVEL SS POLO 曼联短袖PO