2011年CIMA区域初赛案例假设.pdfVIP

2011 CASE STUDY SCENARIOS Recently the UK Boardcasting Authority has relaxed the application of TV boardcasting regulation that all legal entities can apply for TV license in UK and major European communities. Despite the fact that there is no special requirements to the application, it is expected only a few applications will express interest, due to the heavy capital investment and the uniqueness of the business, that ultimately only very few ‘potential candidates’are able to get into the final assessment process. VYP’s first board meeting in October, 2010 There was intense discussion during the meeting on whether VYP should apply for the TV license. Steve and John believe that it is the ultimate mission and goal of VYP to be operated as an independent TV operator in order to achieve long-term growth and ultimately to get listed in FSTE. Meantime, Steve has asked Janet to conduct a 10 years NPV analysis based on cash flow projection from various key drivers, including Tom’s input on international sales which is crucial to the success of the project. The estimations are based on the following strategic focus: The ETN proposal –by Steve John VYP will operate as a 24-hours TV channel -- the ETN (Entertainment Television Network) featuring entertainment program on what VYP is strong at. Programs include entertainment news, documentaries, drama series, comedy, and general entertainment. The first run will be telecasted in prime time starting from 5:30 pm till 11:30 pm., a total of 6 hours. Second run will be repeated in the following 6 hours to capture the ‘late night audien