B2C平台企业供应商认证指标体系实例研究.pdfVIP

Service Science and Management 服务科学和管理, 2016, 5(1), 11-17 Published Online January 2016 in Hans. /journal/ssem /10.12677/ssem.2016.51002 The Case Study of Supplier Certification Index System in B2C E-Commerce Platform Yijun Huang, Liju Wang School of Economics and Management, BUPT, Beijing th th th Received: Dec. 20 , 2015; accepted: Jan. 10 , 2016; published: Jan. 13 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Taking an e-commerce platform as an example, combined with the traditional enterprise’s sup- plier certification index, the paper classifies different cooperation mode of suppliers, and then es- tablishes supplier certification index system of B2C platform enterprise from the early access and later evaluation two stages based on the field survey. Finally, we use analytic hierarchy process (AHP) and combine with fuzzy comprehensive evaluation method to establish evaluation model, and through the questionnaire survey to obtain data to carry on the example analysis, to verify the effectiveness of the authentication standards and evaluation methods. Keywords B2C E-Commerce, Supplier Certification, Index System, AHP B2C平台企业的供应商认证 指标体系的实例研究 黄逸珺，王丽菊 北京邮电大学经济管理学院，北京 收稿日期：2015年12月20 日；录用日期：2016年1月10 日；发布日期：2016年1月13 日 文章引用: 黄逸珺, 王丽菊. B2C 平台企业的供应商认证指标体系的实例研究[J]. 服务科学和管理, 2016, 5(1): 11-17. /10.12677/ssem.2016.51002 黄逸珺，王丽菊 摘 要 以某电子商务平台企业为例，结合传统企业的供应商认证指标，在实地调研访谈的基础上，对不同合作 模式的供应商进行分类，从前期准入和后期评估两个阶段建立B2C平台企业的供应商认证指标体系。最 后运用层次分析法和模糊综合评价法相结合的方法建立评价模型，并通过问卷调查与调研获取指标数据 进行实例分析，验证了认证指标