休闲度假旅馆的发展及管理.pptVIP

RESORT AND HOLIDAY HOTELS DEVELOPMENT MANAGEMENT休閒度假旅館的發展與管理;The resort concept度假的概念;B. Classification分類;By location依照所在地 Urban resort城市度假旅館 Beach or seaside resort海邊度假旅館 Lake resort湖邊度假旅館 Mountain resort山區度假旅館 Island resort島嶼度假旅館 By size根據大小 Mega-resort超大型度假旅館 Boutique resort精品度假旅館 By form of ownership根據所有權的型態 Conventional公約的 Syndicate合資的 Interval/timeshare分時度假 Condo resort獨立產權公寓度假 Vacation club度假村 Luxury destination club豪華目的地俱樂部;Others All-inclusive resort全包式度假旅館 Mixed use resort混合式度假旅館 Themed or fantasy (“storyline”)主題或幻想式旅館（故事情節） Floating (cruisers)浮動的旅館（遊輪）;C. Defining a “world class resort”世界經典度假飯店的定義;D. Feasibility and market study可行性與市場研究;E. Environmental impact studies (EIA or EIA)環境影響研究;F. Development Costs發展與成本;Physical plant team: Developer, Land planner, Architect and engineers, Interior Designer, Landscape architect, General contractor, Sub-contractors, Suppliers and manufacturers, Project Management, Technological consultants, Recreational consultants Ancillary team: Developer, Market and financial analysts, Social Engineers, Lawyers, Management consultants (hotel resort operator), Government advisors ;;Cost space economics成本與空間經濟學 Allocation method分配方法 Comparable or replacement cost basis可比較或替代性成本的基礎 Per room estimates每個客房的預估 Square ft/meter平方呎/米;;投資與財務;G. Master planning主要計畫;Spacious public areas特別的公共區域 High ceilings挑高天花板 Attractive reception lobby area吸引人的接待櫃臺與大廳 Concierge禮賓服務 Retail shops零售商店 Guest amenities顧客備品 Administrative spaces行政區域 Customized interiors客製化的內裝 Traditional 傳統的 Contemporary現代的 Eclectic折衷的;Restaurants and dining餐廳 Snack bars/health bars點心吧台/健康吧台 Cocktail lounges Wine bars雞尾酒吧/葡萄酒吧 Conference center meeting rooms會議中心/會議室 Recreation休閒娛樂 Revenue收入 Non-revenue無收入 Spa health club水療按摩健康俱樂部 Heart of house support space支援中心 Employee space員工空間;H. Management and marketing管理與行銷;Service strategy and policy服務策略與政策 Quality standards: housekeeping, FB, furnishings, etc.品質標準：房務，餐飲，家具陳設等 Professionalism and personalizatio