休闲度假旅馆的发展及管理94813.pptVIP

RESORT AND HOLIDAY HOTELS DEVELOPMENT MANAGEMENT休閒度假旅館的發展與管理 Presented by Dr. Chuck Yim Gee, Dean Emeritus School of Travel Industry Management University of Hawaii at Manoa Before the faculty and students of The College of Tourism Chung Hua University Hsinchu, Taiwan Lecture Series – December 3 to 7, 2007 The resort concept度假的概念 A property or destination serving the leisure and “escape” market提供休憩與暫離塵囂市場的建築物或目的地 An institution that exists for the sole pleasure of its user為了提供使用者特有的樂趣的機構 Retreat for self-renewal, enrichment, and discovery of new experiences為了自我更新豐富以及發現新的經驗而休養 Place for physical health and fitness , mental de-stressing可以讓身體健康精神抒壓的地點 Place for a learning holiday一個學習的假期之地點 Place for acquiring or importing sporting skills一個可以獲取或引進運動技巧的場所 Social gathering place社交聚會的場所 Others其他 B. Classification分類 By seasonality依照季節 Year-round全年 Summer夏季 Warm winter暖冬 Cold winder嚴冬 By designation根據設計 Spa: day, hotel, salon, sport fitness, natural, etc. Spa resort水療按摩度假旅館 Golf resort高爾夫度假旅館 Ski resort滑雪度假旅館 Guest ranch (aka “dude ranch”)休閒農場 Diving resort潛水度假旅館 Fishing resort釣魚度假旅館 Marina resort遊艇度假旅館 Casino resort博奕度假旅館 Conference會議旅館 Eco-resort生態度假旅館 Theme park resort主題公園度假旅館 By location依照所在地 Urban resort城市度假旅館 Beach or seaside resort海邊度假旅館 Lake resort湖邊度假旅館 Mountain resort山區度假旅館 Island resort島嶼度假旅館 By size根據大小 Mega-resort超大型度假旅館 Boutique resort精品度假旅館 By form of ownership根據所有權的型態 Conventional公約的 Syndicate合資的 Interval/timeshare分時度假 Condo resort獨立產權公寓度假 Vacation club度假村 Luxury destination club豪華目的地俱樂部 Others All-inclusive resort全包式度假旅館 Mixed use resort混合式度假旅館 Themed or fantasy (“storyline”)主題或幻想式旅館（故事情節） Floating (cruisers)浮動的旅館（遊輪） C. Defining a “world class resort”世界經典度假飯店的定義 One that offers rich and meaningful holiday experiences for its guests提供給客人豐富而有意義的假期經驗 Through the excellence of its service delivery, 經由卓越的服務傳遞 Exceptional property attributes, 旅館本身特殊的屬性 Recreational and hospitality amenities,娛樂與殷勤款待的各項設施 And standards of luxury, sophistication, care and