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australian news media framing of medical tourism in low- and middle-income countries a content review澳大利亚新闻媒体医疗旅游在低收入和中等收入国家的框架内容审查
Imison and Schweinsberg BMC Public Health 2013, 13:109
/1471-2458/13/109
CORRESPONDENCE Open Access
Australian news media framing of medical
tourism in low- and middle-income countries:
a content review
Michelle Imison1* and Stephen Schweinsberg2
Abstract
Background: Medical tourism – travel across international borders for health care – appears to be growing
globally, with patients from high-income nations increasingly visiting low- and middle-income countries to access
such services. This paper analyses Australian television and newspaper news and current affairs coverage to
examine how medical tourism and these destinations for the practice are represented to media audiences.
Methods: Electronic copies of Australian television (n = 66) and newspaper (n = 65) items from 2005–2011 about
medical care overseas were coded for patterns of reporting (year, format and type) and story characteristics
(geographic and medical foci in the coverage, news actors featured and appeals, credibility and risks of the practice
mentioned).
Results: Australian media coverage of medical tourism was largely focused on Asia, featuring cosmetic surgery
procedures and therapies unavailable domestically. Experts were the most frequently-appearing news actors,
followed by patients. Common among the types of appeals mentioned were access to services and low cost.
Factors lending credibility included personal testimony, while uncertainty and ethical dilemmas featured strongly
among potential risks mentioned from medical tourism.
Conclusions: The Australian media coverage of medical tourism was characterised by a narrow range of medical,
geographic and ethical concerns, a focus on individual Australian patients and on content presented as being
personally relevant for domestic audiences. Medical tourism was portrayed as an exercise of ec
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