走向「猥杂」的彼「健康娱乐」之电影.PDF

《傳播與社會學刊》，（總）第 29 期 （20 14 ）：151– 175 專輯論文 走向「猥雜」的彼岸：「健康娛樂」之電影 的誕生與上海基督教青年會1 菅原慶乃 Yoshino SUGAWARA 摘要 電影在十九世紀傳入上海之後，一開始在商業性的娛樂場所放 映，但此類場所風紀不良，電影在社會上的功效也不可避免地受到質 疑。直在1910年代，上海基督教青年會開展了一系列非商業性的電影 上映活動，這些活動以「有益而健康的娛樂」為宗旨，逐步改善了市民 的觀影態度，同時也開發了電影的社會教育功能。本文探討青年會的 這一「有益而健康」的電影放映活動如何促進傳統的公共觀賞和娛樂形 式的現代轉型。 關鍵詞：上海基督教青年會、電影上映、健康娛樂、產業電影、幻燈片 菅原慶乃 ，關西大學文學系教授 。研究興趣 ：華語電影史研究 ，東亞電影文化 比較研究 。電郵 sugawara@kansai-u.ac.jp 論文投稿 日期 ：20 13 年 8 月 1 日 。論文接受 日期 ：20 14 年 3 月 13 日 Communication Society, 29 (2014), 151–175 Special Issue Article Toward the Opposite Side of Vulgarity: The Birth of Cinema as a “Healthful Entertainment” and the Shanghai Y.M.C.A. Yoshino SUGAWARA Abstract This article explores the new movie milieu created by the Shanghai Y. M.C.A. in the early twentieth century in Shanghai that was associated with the modernization of moviegoing. After cinema came to Shanghai at the end of the nineteenth century, it was mainly exhibited at commercial amusement sites, most of which were notorious for the lack of public morals. The movie milieu which emerged as a part of the commercial amusement culture in Shanghai succeeded that of traditional theatergoing. Watching a movie was not the exclusive and ultimate purpose for moviegoers during that era; they usually enjoyed eating, drinking, and chatting with friends while a movie was exhibited. Moreover, immorality and vulgarity were always associated with movie exhibition venues in Shanghai. However, during the 1910s, Shanghai Y.M.C.A.’s non-commercial movie exhibitions contributed to the improvement of the cinema’s social standing as well as the discovery of movies’ educational values. The Y.M.C.A. exhibited movies as “wholesome and healthful entertainment,” which means