12本商务信函.pptVIP

Lecture 14 1. Warm-up Practice on Tourism 2. Translation on Commercial Correspondence -----Business Letters I. What? 商贸函电指经济贸易活动中的各类信函、电报、电传等。 Features? Structure Layout? Office of the Attorney ABC Company 30 Main Street Centerville, IL6666 U.S.A. March 8, 2005 China XXX Corporation 223 Tiyuchang Rd. Hangzhou, Zhejiang China Dear Sirs, We have obtained your address from a friend of mine in New York and are now writing you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. Please let us have all necessary information regarding your products for export. Yours faithfully, 敬启者： 我公司从纽约一朋友处得悉贵公司的地址，现特来函与您的公司建立业务关系。 我公司与这里许多最大的轻工业产品经销商有良好的关系。如能从您的公司得到优惠的报盘，我们确信能大量销售中国货品。 请告知有关贵公司出口商品的必要详情。 谨上 1.1 Features---5C a. 礼貌(courtesy): 措辞周全的当，尊重对 方，不卑不亢。 第一、二人称的代词，诸如I 、We、 You等；尽量多用一些直接和肯定的语气而避免使用否定句等。 Comparison: “We are enclosing a brochure outlining our company’s goods available for export.” “Enclosed is a brochure outlining this company’s goods available for export.” b. 完整 (completeness)：一次提供所有必须的内容。 c. 清楚(clearness)：遣词造句一目了然，表达明晰。 d. 简洁(conciseness)：言简意赅，力求简短。 商务信函通常是直接简练，开门见山，忌过分修饰。一般根据写信者所要表达的中心思想分段。正文每段的文字不会过长，尤其是开头和结尾，更常以简短为宜。 “By this letter we would ask you to consider our proposal.” “Please consider our proposal.” “Please let us know