家乐福视频系统排面陈列指导原则.pptVIP

Appliance Implementation 44 Dept. China Merchandise Division * APPLIANCE DIVISION 44 Department (TV Video) 排面陈列指导原则 （视频系统） Family Code Family Name Page *440 TV 4 *4412/4413 VCD/DVD 21 *4414 Camcorder 32 2004 YTD Family Participation in 44 Department 2004年44部门各分类销售占比 电视机 TV Sales Partition by Type (Market v.s. Carrefour) 04 Carrefour sales value partition by type 04 Carrefour sales Qty. partition by type 04 Market sales value partition by type 04 Market sales Qty. partition by type TV 71.5% 04年各分类市场销售额百分比 04年各分类家乐福销售额百分比 04年各分类市场销售量百分比 04年各分类家乐福销售量百分比 Partition in 44 Dept. 市场和家乐福电视机各分类销售占比 Market Status: 市场状况 Conventional TV develops to pure flat and digital model, PTV market is decreasing slowly, LCD and Plasma enjoy rapid growth 普通电视纯平化, 数字化; 背投市场缓慢下降; 液晶和等离子快速增长 Strategy: 策略 1. Family Strategy: 中分类策略： 1) Keep 21” and 29” TV sales 保持21”和29寸电视机的销售 2) Push pure flat and HDTV to fit the market 推动纯平和数字高清电视以适应市场 3) Introduce more PlasmaLCD to show the image 扩大等离子和液晶电视的陈列以显示形象 2. Sub-family display share: 小分类陈列份额： 21”: 20% 25”: 10% 29”: 35% 34”: 10% PTV: 10% LCD / Plasma: 15% Family Strategy Number of the Elements : Typology : Number of the Items : Element/Typology 电视机（策略与分类数量） 中分类策略 货架 /分类数量 TV Strategy and Typology A B C D 18 26 31 42 63 89 108 144 TV Wall (2.8m Gondola) - General View Customer Flow 顾客流向 Expensive 高价 Use bevel shelf at bottom level 底层使用斜层板 电视墙 (2.8米货架)- 总体视图 Cheap 低价 Expensive 高价 Cheap 低价 TV Wall Plannogram 25” TV 29”TV PTV 34”TV Double Display at Level 4 第4层重复出样 DD at Level 4 DD at Level 5 电视墙平面示意图 1421”TV Expensive 高价 Customer Flow 顾客流向 Cheap 低价 14” 14” 21” real flat 21” real flat 21” real flat 21” real flat 21” super flat 21” super flat 21” super flat 21” super flat 21” square 21” square 21” square 21” square 21” real flat 21” real flat 21” real flat 21” real flat 21”