超越宝洁营销赢得顾客的八个支撑点（Beyond Procter Gamble marketing eight points to win customers）.docVIP

超越宝洁营销赢得顾客的八个支撑点（Beyond Procter Gamble marketing eight points to win customers） No one will be surprised to say that Procter Gamble is very attentive to its customers. On the importance of customer satisfaction on the market, can be said to be innumerable. P Gs difference is that it is more than just a principle; it is a fundamental driver of P Gs insights into consumers and other businesses; it is not just a methodology, but an attitude. Charles Dyke, a former Procter Gamble brand manager, listed P Gs consumer principles in P Gs view. Believe consumer Consumers are discerning and discerning. They carefully weigh the value and cost of the product and then choose the firm that offers the real value. Companies will provide quality and high-value products that will not only enhance consumer lifestyles, but also because of consumer recognition, sales will be ahead of the industry and profit growth.. This is what seems to be every company with the invaluable advice, but not even talk about Procter Gamble of Procter Gamble, not only hard to understand, and try to meet the consumers. P G is convinced that customers will be the arbiters of who will ultimately be the winners of the market, and they tend to be female consumers. P G believes that consumer beliefs come from itself, because consumer perceptions of brand value and quality will determine P Gs future. In the past, a Procter Gamble brand manager suggested opening Crest Crest toothpaste so that consumers would soon run out of toothpaste. Thats a bad idea, and its just cheating. Not to mention, consumers arent stupid. He knows how much toothpaste to use. Procter Gamble many years ago had similar lessons, new product Tide sheet (Tide Sheet) is a good measure of pre dose of detergent and softener, bleach, and Sal vortex (salvo) flat block detergent that looks like hockey, were all defeated. Mainly because consumers want to have a certain degree of flexibility, and can freely choose dose according to the am