道德观察》栏目差异化策略解析（Analysis of the difference strategy in the moral observation column）.docVIP

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道德观察》栏目差异化策略解析（Analysis of the difference strategy in the moral observation column）.doc

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道德观察》栏目差异化策略解析（Analysis of the difference strategy in the moral observation column）

道德观察》栏目差异化策略解析（Analysis of the difference strategy in the moral observation column） Two, moral observation column differentiation strategy analysis Moral observation is one of the main programs of CCTVs twelve sets of social and legal channels. It is also the first systematic, comprehensive and in-depth coverage of Chinas moral ecology in CCTV. To observe such a moral column, from TV content production perspective, there seems to be many natural disadvantages: no major cases and tracking visual impact, there is no design and interesting narrative programs inside, many gimmicks in form and lack of entertainment and surprise. The combination of these factors, it is difficult to imagine moral observation how to survive in the fierce competition in the TV program. However, the comprehensive evaluation of the CCTV 232 columns published in July 2007 the relevant institutions, moral observation row in Taiwan thirty-third, the first society and law channel, audience satisfaction score of 86, can be said to have a higher visibility and satisfaction, with strong growth potential of the column. Moral observation successful operation of the column, is that it follows the general rules of TV content production, the implementation of differentiated competitive strategy, and from social education programs a lot of mutual imitation, lack of individuality in talent shows itself. Differentiation of positioning of the 1 column (1) looking for differentiated living space. Since 80s, legal programs have flourished, but many legal programs or commentary programs have a phenomenon, that is, law and morality are confused. Because in the modern society ruled by law, Morality and law are two aspects of maintaining social stability and safeguarding the harmony of life, and they are inseparable. However, there are also differences between morality and law and their respective adjustment areas. The legal punishment of sin, the moral advised people to do good, one is to prevent a enlightenment,