酒业制胜人性营销(企管篇)（Wine Winning human marketing (Business Administration articles)）.docVIP

酒业制胜人性营销(企管篇)（Wine Winning human marketing (Business Administration articles)） In a better corporate personality environment, bad people may become good people, while in a corporate personality distortion environment, good people will become bad. The motivation and original intention of most people entering the enterprise are positive. The same talent, why in some enterprises can play incisively and vividly, and in some enterprises has become the internal friction of talent? In Chinas traditional liquor industry, due to historical reasons for the industry, the lack of human resources, loss and internal friction is particularly prominent. Facing the constant promotion of human resource management demand in the new century and the precipitation, reorganization and adjustment of the scale of Chinese liquor industry, it is an indispensable subject to study human nature with the purpose of human resource management. I. corporate positioning of humanity Although the competition in the market for product competition, but the power and leverage of product competition is human competition. The competition between people is the degree of cooperation between people and the quality of cooperation. In the face of market economy thrust, the traditional China wine not just for this kind of restructuring, but for industry, history and national conditions, most are hard to get rid of the traditional political relations, and the complicated and difficult to deal with interpersonal relationship etc.. In order to take care of each other, each failure or on the verge of failure of the liquor business, has a set of their own way out. The strategic human resources are as follows: lack of entrepreneurial class. In the process of changing from planned economy to market economy, Chinas liquor industry still has a strong political, economic and governmental economic color due to its inertia. The so-called political economy in order to complete the political task to complete the sales task, ma