网络游戏的数据理解及流量转化（Data understanding and traffic conversion of network game）.doc

网络游戏的数据理解及流量转化（Data understanding and traffic conversion of network game） Data understanding and traffic conversion of network game Data network game operators in the role can not be ignored, to understand from a business process data understanding, data will be all kinds of game operation laws and phenomena, presented in a unique way, try from the brief description of the basic concept. Online game operation process is a process of user behavior transformation, which is decomposed from user behavior and operation angle, 1 convey information - potential users discover or learn information (the value of media transmission) 2 Click and query (action) - generate relevant junior behavior 3 registration or activation (effective behavior) - behavior transformation, upgrading, forming users 4, enrich information and experience (transformation) - start users game behavior 5, experience judgment (continue / loss) - user behavior development variation 6, consumer behavior choice (yes / no) - a jump in the realization of the games commodity value 7, the act continues to end (cycle) - the major revenue period of the game Data understanding in all aspects, 1, the production of data is closely related to the role of the media, through various means of publicity and promotion to obtain user behavior, the source of complex and diverse, the causal relationship between the data to judge difficult. From 1 to 2, the initial stage of game data is formed. Through quantitative analysis, preliminary results of operational guidance analysis can be obtained. The comparative analysis of the effects of the main transmission routes, the noise at this stage is more, and the lack of data comparability in different operational phases. The discrete information source 2 - game auxiliary (trailer, Raiders, forums and other interactive activities) relational context and user behavior directly related to lack of obvious characteristics of easy interpretation, the game is not suitable for data analysis