营销核战----强迫老化竞争品牌（Nuclear - forced aging brand marketing）.docVIP

营销核战强迫老化竞争品牌（Nuclear - forced aging brand marketing） Organized to the world PDA enterprise technology, the gauntlet, universal storm, double action pager changed, for mobile phone, palmtop computer also should be changed and several waves of news public relations activities, in a short period of time has attracted national media attention, even some famous marketing experts and economists have come to join in the fun, do all kinds of comments for celebrities and business competition. In this way, not only do a lot of free advertising for celebrities, celebrities will be pushed to the previously unknown to the public and business position on an equal footing. With the integration of application products, price, advertisement, PR three weapons, a time of celebrity fame, not only popularity rose sharply, the market share is also expanding rapidly, in just a few months beyond the business, PDA has become the market new big boss. But in the business, because the product function is backward, in the price strategy of the passive, a time that Speechless choke. More deadly, celebrities through the integration of the three means of communication, through technical innovation and advertising, firmly the brand positioning in the cool and fashion, let the business in me. The original in the minds of consumers represents success, technology, fashion business continues to retreat in the famous fight, famous cool successfully occupied the business of success to occupy in the consumers brain position. Consumers are brand new, once was old and outdated label, consumer attitudes are often away, which is the biggest harm brought by brand aging. The business celebrity encounter, the biggest hit business suffered is not a temporary loss of market share, but in the celebrity through technological innovation, advertising innovation force, with cool and stylish made Shangwutong brand aging. For high-tech companies, brand aging is often fatal. Brand aging strategy can be applied not only in