营销计划大纲(中英)修改版.docxVIP

Marketing Plan Outline营销计划大纲Date日期：2010-4-13Company Name公司名称：DaisyBrand or Service品牌或服务项目：a brand of nature as well as elegance .The price position is in or above the midrange. In Daisy’ cosmetics, some components of the daisy will be added both to make a special function as well as special fresh aroma and to support the spirit of the image of Daisy – innocence, purity ,simplicity and faith. We want to make every girl and women feel themselves special and confident.Executive Summary概述（Encapsulation, for executive review, of entire marketing plan in no more than two or three pages.用不超过二至三页的篇幅对整个营销计划进行概述，供主管审查用）Summary of situation analysis形势分析概述The market of cosmetics no matter in China or other countries are quite mature and has been developed steadily in the recent years. What’s more cheerful is that cosmetics market in China have become the largest new one and is developing into a formal industry. Many cosmetics companies have come up and gain a considerable profit .But in another hand, there exists a fierce competition among the brands of such cosmetics companies ,and we have to distinguish Daisy with a recognition of this brand.Summary of marketing objectives营销目标概述 We want Daisy to bethe leader in the cosmetic market compared to the relative products in China .When we achieve this goal ,we will expand it to the international market.Daisy’s product will have 4 product lines including cosmetics ,skin care products ,perfume and elegant ornaments. In association with the characteristic of the product ,Daisy will market segment and identify the customers in order to provide them with suitable products ,building up a friendly and profitable relationship with the clients and building their royalty to the brand.Summary of marketing strategies营销战略概述Daisy is operated in a modern enterprise system and will apply the marketing skills such as 4Ps to its marketing . For price, Daisy’s products are in or above the midrange. Because price is one of the wa