新编剑桥商务英语高级unit2.pptVIP

Language throw sb in at the deep end: (infml 口) introduce sb to the most difficult part of an activity, esp one for which he is not prepared 使某人做最困难的事（尤指其无准备的）. Be accountable for the results: be responsible for it and be prepared to justify your actions. Have a very paternalistic approach: act like a parent, taking good care of the members in fairness: if we are defending this action…公平地讲 Wield the axe: to make job cuts Get a lot of flak: get a lot of severe criticism If you don’t cut it: if you can’t do what is expected of you. Things will settle down: things will become calmer / more stable Writing: A press release 3. You work in the press office of an insurance company that has recently taken over another company. since the take-over there been some negative report about it. you decide to pout out a press release. Include the following point. Optional homework: a press release What should and should not be contained in a press release? Should it be written in the first person or third person. (third person) Can it act as an advertisement? (no. ) What kind of information should it contain? (information of public interest or benefit) It should be factual, concise, objective and topical (ie. Relate to current events) Sample Last month Insure Co was pleased to announce the acquisition of ABC Insurance. The new company brings together two leading insurance providers to form the world’s third largest insurance company. The merger guarantees the future of both companies and their ability to compete with the best. At the same time, it creates possibilities to make savings in many areas, such as office expenses, advertising and staffing costs. These savings will be passed on to the consumer in the form of lower insurance premiums. In addition, with the combined expertise of the two companies, the consumer can expect to see an exciting range of new insurance products in the coming months. The company would like to take this opportunity to thank employees of both