我国中药企业国际化经营研讨.pdfVIP

我国中药企业国际化经营探讨 摘要 中医药学 作为中华民族优秀文化宝库的重要组成部分 具有源远流长 博大精深 影响深远的光荣传统 历经了几千年的发展 逐步形成了完整的医 学理论 具有丰富的临床经验 精湛的医疗技术 科学的诊疗思想 神奇的医 疗效果 即使在世界医学科学飞速发展的今天 依然保持着旺盛的生命力 随着世界范围内 回归自然 崇尚绿色 潮流的兴起 天然药物的研究 开发和应用日益受到世界各国的重视 经济全球化使人类活动突破国家 地域 的界限 使国际化竞争更为激烈 加入WTO后 中药产业是我国少数拥有独立 知识产权的产业 并可能成为我国最有优势 最有实力 最有后劲 最有希望 冲击国际市场的产业 我国中药企业如何抓住机遇 迎接挑战 实施国际化经 营 使中医药走向世界 成为重要的研究课题 本文首先介绍了企业国际化经营的相关理论 接着介绍了我国中药产业出 口的现状 选择天津天士力集团和三九集团作为典型案例来研究我国中药企业 国际化经营的现状和经验 之后根据对现状和案例的研究 深入分析了我国中 药企业国际化经营中的优势 机遇 面对的竞争以及存在的问题 并在此基础 上对如何开展我国中药企业国际化经营,使中医药走向世界提出对策和建议 关键词 中医药 中药企业 国际化经营 示范中医院 竞争情报系统 Research in the Internationalizing Operation of Traditional Chinese Medicine Enterprise Abstract As an important component of Chinese marvelous culture treasury, Traditional Chinese Medicine (TCM)science also has a long, far-reaching, and broad tradition. Through thousands years of development, complete medical theory has been formed. Even in today when the world medical science made great development, its rich clinical experiences, masterly medical technology, scientific medical thoughts, magic healing results and its magnificent achievements are still brilliant and glorious with strong vitality. Along with the coming trend of “Relapsing Nature, Green Consumption ”within the world, the research, development and use of natural medicines are paid more attention by countries all over the world. It is the necessity that the human’s activity may develop to break through the borders between countries and regions, integrate the world economy, make competition more drastically, that is Globlalization. After China’s entry to WTO, TCM industry became the fewer industry of China which has independent kn